Marwe Edu — Understand your marketing. Control your team. Stop paying blind.

If you sound like this — keep reading

You're paying for marketing.
You just don't know what for.

Most business owners aren't bad at marketing. They've just never been shown the basic numbers and questions — so they end up trusting strangers with their budget and hoping for the best.

?

"I hired a marketer — but I have no idea what they actually do."

They send reports full of charts. You nod. You pay. But you can't tell if it's £200/week well spent or £200/week set on fire.

?

"CTR, CPM, CPA — what does any of this mean for my business?"

You've heard the acronyms a hundred times. Nobody has ever sat you down and explained them in two sentences.

!

"We spent £300 on ads and got nothing back."

Ads aren't magic — they amplify what's already there. Most businesses run them before they're ready and call it "testing".

!

"We're on every platform — and nothing converts."

Being everywhere isn't a strategy. Two channels done well, with a system behind them, beats five done randomly.

The shift

From "I hope this works"
to "show me the numbers."

In 30 minutes you'll know exactly what to look at, what to ignore, and the four questions that separate a real marketer from someone who's just bluffing with dashboards.

✓ Read any marketing report with confidence — CPA, CTR, CPM, ROI, LTV explained in plain English, with actual numbers, not theory.
✓ Hold your marketer accountable — the exact 4 questions to ask any agency, freelancer or in-house specialist. If they can't answer, that's a red flag.
✓ Know when ads are wasting your money — the 4-point readiness checklist you run before spending a single pound.
✓ Build a simple weekly system — works whether you have a team of 10 or you're doing it all yourself.

The 4 questions you'll be able to ask

What's our cost per lead (CPA)?

If they say "it depends" without numbers, you have a problem.

What's the conversion rate on the website?

Anyone running paid ads must know this. No exceptions.

What's our CTR — and is it improving?

Below 1% on Meta usually means the creative isn't working.

Are leads or followers actually growing?

Likes don't pay rent. Track what moves the business.

Who it's for

Built for owners who want control, not chaos.

◆

You have a marketing team

…but don't fully understand what they're doing or how to judge whether you're getting value. You want the basic literacy to ask the right questions.

◆

You already invest in ads

…but something isn't working and you can't point to where. Metrics confuse you, reports look fine, results don't show up.

◆

You want to stop depending blindly

…on agencies and freelancers. You don't need to become a marketer — you just need to know enough to hold them accountable.

◆

You're running everything yourself

Solo founder, doing it all. You need a clean weekly rhythm and a way to make better decisions instead of guessing.

◆

You want practical knowledge

No frameworks, no theory, no 12-hour courses. Clear steps and a structure you can actually use this week.

◆

You're about to hire your first marketer

Get the foundation in 30 minutes. You'll know what to ask in the interview and what to expect in the first 60 days.

The curriculum

7 lessons. Zero filler.

Focused, practical, watchable in one sitting. You can finish the whole course before your next coffee gets cold.

7 short lessons Under 30 min total runtime Lifetime access

01

What marketing really is — and how it brings clients

~4 min

Marketing isn't posting on Instagram. It's the system behind visibility, interest and trust. You'll see where marketing ends and sales begins, and why a simple CRM (even a Google Sheet) stops you from leaking leads every week.

02

How to build a simple marketing system that actually works

~5 min

Stop being "active everywhere". You'll learn the role of Google Ads, your website, Instagram and Facebook — and how to wire them into one path that moves people from first click to paying client. Likes are not the goal. Leads and sales are.

03

Marketing metrics, explained without the stress

~5 min

The most important lesson in the course. CTR, CPM, CPC, CPA, ROI, LTV — all broken down in plain English with real examples. By the end you'll know exactly what to look at, what to ignore, and the four questions that expose a marketer who can't actually do their job.

04

Are you ready for ads? The 4-point readiness checklist

~5 min

Ads don't fix weak offers — they amplify what's already there. Before you spend a single pound on Google or Meta, run through this checklist: offer, page, visuals, audience clarity. Four green lights and you're ready. Anything less and you're paying to disappoint people faster.

05

Marketing that works when you're a team of one

~5 min

A repeatable weekly rhythm for solo founders. Two posts, one ad, one short story — done consistently — beats chaos every time. Includes the "content first or ads first?" decision tree, so you stop wasting time on the wrong thing.

06

The 5 most common marketing mistakes (and how to fix them)

~5 min

The traps I see every week with UK businesses: posting without a goal, doing every channel at once, working with contractors who can't explain themselves, and running ads with no foundation. Spot them in your business and fix them this week.

07

Scaling without chaos — what to do when leads start coming in

~4 min

The "good problem": you're finally busy. How to keep marketing running, hold quality, and bring in the right help — without losing control of your numbers or burning out as the business grows.

Real campaigns. Real numbers.

This isn't theory. It's what already worked.

Every lesson is built from real projects across UK e-commerce, services, automotive and personal brands. Tap any case to see the business.

Prime Auto

Automotive · Google Ads + Meta

Performance marketing for an automotive sales business. Built a stable lead generation system through paid advertising, with funnel optimisation across Google and Meta.

2,782

Vehicle sales

£665K

Revenue

286%

Marketing ROI

9,000+

Enquiries

Storm Poptops

Van conversions · UK

Full marketing support for a UK van conversion company — Google Ads, Meta, content and strategy.

+300

Sales YoY

↑

Lead quality

Pawfect Bag

E-commerce · UK

Took online sales from zero to a stable rhythm through Google Ads, Meta and a sales funnel built from scratch.

0 → 12

Sales / week

100%

Funnel built

Slidepods

Campervan equipment · UK

Product marketing and paid advertising for a campervan equipment brand. Built awareness and a steady lead flow.

↑

Product awareness

Stable

Lead generation

Olha · Massage Therapy

Local service · UK

Social media management and Meta advertising for a private massage specialist. Built a consistent flow of bookings through Instagram.

5 → 10

Clients / day

365

Days to scale

Tina Petrova

Personal brand · DTC

Paid advertising and funnel work for a personal brand focused on online sales across Instagram, Facebook and website.

1,300+

Sales generated

3×

Channels combined

Ivan Yatsenko

Founder, Marwe Edu · 9 years in marketing

For nearly a decade I've helped businesses across the UK and beyond turn marketing from a guessing game into a system. From £15-a-day local services to brands generating six figures from paid ads — every concept in this course comes from a campaign I've actually run, a report I've actually delivered, or a client I've actually grown.

"This is the explanation most business owners wish they'd had — before wasting their first £500 on ads, or signing the wrong marketing contract."

Pricing

Less than a takeaway.
More valuable than most consultants.

One-time payment. Lifetime access. No upsells, no "premium tier", no surprise charges.

☕

Two coffees

Gone in a single morning.

£9–12

consumed in 15 minutes

Quick energy boost
Forgotten by lunch

Not it.

Best value

✦

Marketing Without the Mystery

7 lessons that pay for themselves the first time you question a marketing invoice.

£9.99

one-time · lifetime access

7 focused video lessons (under 30 min total)
The 4 questions that expose a weak marketer
The 4-point ad readiness checklist
Every metric explained in plain English
A simple weekly marketing system
Watch anytime, forever

Get instant access

🍔

One takeaway

Temporary satisfaction.

£10–15

consumed in 10 minutes

Briefly tasty
Regret by Tuesday

Also not it.

Common questions

Honest answers, no sales spin.

No catch. There are no upsells, no "free trial that auto-bills", no hidden "premium tier". My goal is to make clear marketing thinking accessible to every UK small business owner — not to sell you a £1,000 mastermind at the end.

Under 30 minutes total. Each lesson is 4–5 focused minutes. You can finish the entire course in one sitting and start applying it the same day.

That's exactly who this is built for. Every concept is explained without jargon. If you can run a small business, you'll have no problem following along.

The course covers the underlying logic — offer, channels, metrics, system. The frameworks have already been applied across automotive, e-commerce, services, beauty and personal brands. If you sell something to someone, it applies.

Built with UK small businesses in mind — pricing in £, platforms covered are Google Ads and Meta. The principles work in any market, but the examples will feel familiar if you trade in the UK.

Yes. Pay once, watch forever. You can come back to any lesson whenever you need a refresher.

Just message me. At £9.99 my goal isn't to defend a refund — it's to make sure you got value. If it didn't help you, I'd rather know.

Understand your marketing. Control your team.

You're paying for marketing.You just don't know what for.

From "I hope this works"to "show me the numbers."

Built for owners who want control, not chaos.

7 lessons. Zero filler.

This isn't theory. It's what already worked.

Less than a takeaway.More valuable than most consultants.

Honest answers, no sales spin.

Stop paying blind.Start asking the right questions.

Understand your marketing.
Control your team.

You're paying for marketing.
You just don't know what for.

From "I hope this works"
to "show me the numbers."

Less than a takeaway.
More valuable than most consultants.

Stop paying blind.
Start asking the right questions.